As TradeTools is coming up for its 30th birthday, I came up with the bright idea of giving back 30 of our customers every single week their money back. Quite simply, every week we will conduct a draw whereby 30 customers are selected at random & given back what they spent at TradeTools the previous week in the form of gift cards for purchases made between $50 & $500. That is for all TradeTools stores between Tweed & Noosaville &, if you spend more than $500, you will still be eligible although you won't get more than $500 in gift cards back if you win.
We could have splashed out instead on some fancy advertising campaign 'celebrating' our 30th birthday, however that's not really our way, we'd rather instead reward the very people, you special guys our customers, by giving some of you your money back as a way of saying Thank You! It's also a lot more fun for everyone involved, especially us. There are no strings attached, apart from you handing us your contact details & allowing us to email you our specials from time to time. And we do have some great specials, not least of which is this one where you may just get your money back &, at 30 customers every week, the chances of you winning are genuinely really quite high!
Can't really believe it's actually way back in 1987 that a couple of mates & myself opened for business in a small industrial outlet over at Capalaba on Brisbane's Bayside. That area didn't have a discount tool store back then &, within a few short weeks, we were surprisingly quite busy, & getting busier! Such a different world back then; no computers in our place at all, hand written invoices, no mobile phones, just about everyone smoked at the counter, people pulling up in their utes with a beer in their hand, our account application process was a verbal promise to pay & a handshake!
And I have to say, in many ways it really was a better & far less complicated world back then; Bjelke Peterson & Russ Hinze ruled Queensland with an iron fist & the term 'political correctness' had, thankfully, not yet been invented. If you minded your own business you were basically left alone back in 1987, houses & land were relatively cheap, toll roads & speed cameras were still an alien concept, & people kept their jobs because they wanted & deserved to, not because some piece of one sided legislation forced hapless employers to keep everyone on the payroll! I built a factory back then to house our compressor manufacturing facility over at Slacks Creek. The planning approval process took me one whole month, whereas now the same process seems to take an entire year & the costs & charges are nothing short of outrageous. Australia was a more free & far less risk averse society back then, a time where people were expected to stand on their own 2 feet, a time when so many of our current interventionist nanny state ideas would have been laughed at.
The only thing that has hardly changed though is the price of tools! I have some actual newspaper ads from 1989 that we placed as Queensland TradeTools, & the prices are similar, sometimes actually more, than we charge today! I suppose it's the same with TV's & other similar stuff, yet many other commodities, like fuel, rego & electricity prices have simply skyrocketed. Seems like every time governments get somehow involved in pricing everyday necessary commodities, as they have with the 3 examples I have just mentioned, costs escalate out of all proportion to everyday reality. And politicians wonder why so few of us now trust them........could well be that us older guys have quietly watched as they've slowly cooked the economic goose that laid the golden egg? Nowadays, they have to screw money out of us every way they can in an attempt to keep their heavily indebted political shows on the road. Talk about a slow motion train wreck.......& in Queensland they can't even manage to get those working properly either!
Ah! to be able to turn the clock back to 1987, where I always enjoyed a guilt free & beer & smoke on the counter at the end of everyday as we cashed up. We really did know each & every customer personally back then, & my orange Holden SLR 5000 was waiting outside to take me noisily home to my $125,000 Norman Park mansion with spectacular city views! I was told that house was recently sold for around $1.5M........ exactly 12 times what I paid for it in 1987........... yet tool prices are hardly any different now than they were back then........what a totally mad politically correct world we have all unwittingly created!
And I really hope you are one of our lucky 30 customers each week that wins your TradeTools purchase money back in Gift Cards.........good luck........& thanks again for being one of the worlds most important people.........our customer!
Founder & director.